Dr Alex Bugeja
Founder & CEO at Traffikoo, an online advertising and SaaS company. Formerly I was the Founder & CTO at Engim,
a venture-backed wireless semiconductor company, and an analog integrated circuit designer at Texas Instruments prior to that. I'm originally from Malta and now live in Texas.
Personal Profile
A few words about me
I founded Traffikoo in January 2005 to provide internet marketing services and ecommerce solutions. Since inception Traffikoo has sent around $500m in new business to its customers (mostly ecommerce stores, online services, and SaaS companies).
Traffikoo is also a provider of SaaS tools such as Qex AI, (https://QexAI.com) an AI email assistant tool, Referrals.Page (https://referrals.page), an AI-powered affiliate marketing tool, Addue (https://addue.com), a tool suite for online marketers, and Classient (https://classient.com), an online class booking platform, and also operates various media sites and ecommerce businesses. I am a full-stack engineer and code all SaaS tools developed by Traffikoo myself personally.
Formerly I founded Engim, a venture-backed wireless LAN semiconductor company in Boston, Massachusetts, and served as its CTO. Engim was particularly well-known for its patented high speed and resolution analog-digital and digital-analog converters, wideband 2.4GHz and 5Ghz RF front-ends, and high performance digital baseband processing chips.
I'm an occasional angel investor. My areas of interest and expertise are AI, enterprise SaaS, online marketing, online marketplaces, IoT, and integrated circuit design.
Work Experience
Current and previous employers
Traffikoo is an ecommerce services and online marketing company.
- Ecommerce services and performance marketing
- Personally developed complex online marketplaces, web portals, and SaaS products
- Drove over $500m in revenue to advertising clients
- Clients worldwide, mostly USA and Europe
Founder & CTO
Engim, Inc.
Period: January 2001 - September 2004
Location: Boston, Massachusetts
Founded Engim, a venture-backed semiconductor company, and served as its CTO.
- Recruited internationally recognized IC design team
- Engim's broadband ICs best in class at the time
- Authored several US patents on Engim's technology
- Raised ~$40m seed and venture funding from top tier VCs including Matrix Partners, Bessemer Venture Partners, and Benchmark.
Design Engineer
Texas Instruments
Period: November 1998 - December 2000
Location: Dallas, Texas
Analog IC Design in TI's mixed-signal division, working on high speed and high resolution analog-digital converters.
- Worked on 14b 100MS/s A/Ds in SiGe and CMOS processes
Education
An overview of my educational background
University of Illinois at Urbana-Champaign
PhD, Electrical & Computer Engineering
1997-2000. PhD research in analog IC design, specifically high speed and high resolution digital-analog converter circuits.
Harvard University
SM, Engineering Sciences
1995-1996. Master's degree research in digital IC design, specifically the design of high speed circuits for image (facial) recognition.
University of Malta
B.Eng.(Hons), Electrical Engineering
1990-1994. Bachelor's degree thesis in digital IC design, specifically the design of an integrated circuit for BCH codes encoding and decoding.
Patents & Publications
List of patents and publications
I hold 11 US patents. For an updated list, see my LinkedIn profile here.
Publications: See here