Alex Bugeja
Founder & CEO at Traffikoo, an online advertising and ecommerce services company, and occasional angel investor. Formerly I was the Founder & CTO at Engim,
a venture-backed wireless semiconductor company, and an analog integrated circuit designer at Texas Instruments prior to that. I'm originally from Malta and now live in Texas.
Personal Profile
A few words about me
I founded Traffikoo in January 2005 to provide internet marketing services and ecommerce solutions. Since inception Traffikoo has sent around $500m in new business to its customers (mostly ecommerce stores, online services, and SaaS companies). Traffikoo is also a developer of SaaS tools for online marketing such as Referrals.Page, an AI-powered affiliate marketing tool, and also operates some ecommerce businesses.
Formerly I founded Engim, a venture-backed wireless LAN semiconductor company in Boston, Massachusetts, and served as its Chief Technology Officer. Engim was known for its patented high speed and resolution analog-digital and digital-analog converters, wideband 2.4GHz and 5Ghz RF front-ends, and high performance digital baseband processing chips.
I'm an occasional angel investor. My areas of interest: Enterprise SaaS, Marketplaces, AI, and Analog IC Design.
Work Experience
Current and previous employers
Traffikoo is an ecommerce services and online marketing company.
- Ecommerce services and performance marketing
- Personally developed complex online marketplaces, web portals, and SaaS products
- Drove over $500m in revenue to advertising clients
- Clients worldwide, mostly USA and Europe
Founder & CTO
Engim, Inc.
Period: January 2001 - September 2004
Location: Boston, Massachusetts
Founded Engim, a venture-backed semiconductor company, and served as its CTO.
- Recruited internationally recognized IC design team
- Engim's broadband ICs best in class at the time
- Authored several US patents on Engim's technology
- Raised ~$40m seed and venture funding from top tier VCs including Matrix Partners, Bessemer Venture Partners, and Benchmark.
Design Engineer
Texas Instruments
Period: November 1998 - December 2000
Location: Dallas, Texas
Analog IC Design in TI's mixed-signal division, working on high speed and high resolution analog-digital converters.
- Worked on 14b 100MS/s A/Ds in SiGe and CMOS processes
Education
An overview of my educational background
University of Illinois at Urbana-Champaign
PhD, Electrical & Computer Engineering
1997-2000. PhD research in analog IC design, specifically high speed and high resolution digital-analog converter circuits.
Harvard University
SM, Engineering Sciences
1995-1996. Master's degree research in digital IC design, specifically the design of high speed circuits for image (facial) recognition.
University of Malta
B.Eng.(Hons), Electrical Engineering
1990-1994. Bachelor's degree thesis in digital IC design, specifically the design of an integrated circuit for BCH codes encoding and decoding.
Patents & Publications
List of patents and publications
I hold 11 US patents. For an updated list, see my LinkedIn profile here.
Publications: See here